Coffee lovers will soon be able to trace their daily brew back to the farmer by using a Swiss-made mobile app based on blockchain technology. Tatjana Meier, senior managing consultant at IBM in Switzerland, is leading development of the “Thank My Farmer” app. She says consumers, especially young adults, want to know that their coffee has been processed “in a sustainable way and in a fair way.”
Coffee lovers will soon be able to trace their daily brew back to the farmer by using a Swiss-made mobile app based on blockchain technology. Tatjana Meier, senior managing consultant at IBM in Switzerland, is leading development of the “Thank My Farmer” app. She says consumers, especially young adults, want to know that their coffee has been processed “in a sustainable way and in a fair way.”